Bornan - Video & design and genrative design
A selection of video and design pieces created for Bornan Sports Technology, where I work as Art Direction Lead. The work spans social media content and event videos, all produced with generative AI tools and refined through a professional post-production workflow. Each piece starts with AI-driven exploration: images and concepts generated with Adobe Firefly and Gemini, motion created with Seedance, and details enhanced and upscaled with Magnific. From there, the work moves into the Adobe Creative Suite, where Photoshop is used for retouching and compositing, After Effects for motion and visual effects, and Premiere Pro for editing, pacing and final delivery. The result is a hybrid process: AI opens up new visual possibilities, while art direction, curation and craft shape them into finished pieces that fit the brand.
